![]() ![]() Throughout this rise, DuckDuckGo has managed to stay firm with its privacy policy. It highlights the public's shift in perception towards privacy. But DuckDuckGo's growth over the years is significant. Next to Google's 91% of the global search engine market share, DuckDuckGo may seem like a relatively small fish (or duck) in a big pond. But these numbers also represent a 46% growth in 2021. These numbers amount to 2.6% of the United States search engine market and 0.67% of the global search engine market. In fact, a record number of daily searches was set in early 2022, making DuckGoDuck now the 10th most popular search engine in the world. There are now an average of 100 million searches on the platform every single day, and this number is increasing steadily. Īs these concerns about online privacy continue to grow, so too do the searches on DuckDuckGo. But more and more people are becoming aware of the societal harms of these targeted ads. It's still the dominant search engine, making billions selling access to the highest bidder. Once thought of as mainly a tech company, Google is now widely recognized as an advertising company. The onslaught of personalized ads that follow you across the internet.Concerns about how Google tracks your search history and collects personal data. ![]() The fact that Google search can be manipulated with search engine optimization. ![]()
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